CRM for fintech: what are the advantages and how to choose the best one?

A CRM, or Customer Relationship Management, is a business tool that allows end-to-end management of the entire relationship with customers, partners and suppliers.

In that sense, a CRM for fintech focuses mainly on the specific needs and requirements of companies in the financial sector to prospect and sell more, as well as to build customer loyalty with the service.

Below we will explain what a CRM is and, of course, the advantages and essential features of a CRM for fintech.

What is a CRM?

CRM, or Customer Relationship Management, is a series of processes - involving business initiatives, software, tools and platforms - aimed at optimizing interactions with consumers.

When we talk about CRM, we are referring to all those customer base management processes and, of course, the sales funnel that go from the first contact to customer loyalty.

But is a CRM for fintech different?

How does a CRM for fintech work?

If we consider that technology is at the core of the fintech industry, it is logical to deduce that a CRM for fintech is a perfect link between efficiency and digital transformation.

Transactions are the backbone of companies in the financial sector, supported by technology to optimize the entire process. However, if within a fintech the sales strategies fail, how can you know that the right job is being done?

This is where CRM systems for fintech come into play, especially considering that the sales area is the department where the relationship with customers is created and maintained.

But how does it work?

In many cases, fintechs spend weeks developing products that can impact their potential customers, only to find that they are not tailored to their needs.

What a CRM for fintech does is, precisely, to collect all the relevant information generated from the interactions between the company and its customers, for example, from WhatsApp Business, with the aim of obtaining insights that improve the approach.

By incorporating valuable information for the business, decision makers can focus resources on meeting the needs and solving the pains of potential consumers, spending less time on those indifferent leads.

In addition to being able to make all the personalized contact with the customer through the CRM, the fintech can take advantage of the omnichannel service and achieve greater customer loyalty through superior customer service.

What are the benefits of a CRM for fintech?

To fully understand the relevance of a CRM for fintech, it is necessary to discover the benefits it brings to the sales industry.

Smooth, customer-focused processes

Value generation is the fuel of sales, so customer welfare must be the primary objective.

A CRM allows you to empower your sales team by synchronizing customer-facing strategy information to differentiate from competitors.

Organization and productivity

Notepads and spreadsheets are a thing of the past. Today's salespeople need agile tools that allow them to focus their talents on what they do best: selling.

Therefore, through a CRM for fintech your sales force can have all the important information at their fingertips to provide value and deliver personalized and immediate services, prioritizing each customer.

Cross-departmental data tracking and improved communication

Adopting the right CRM can collect data from various departments, such as Sales, Finance and others, making it easier to track customer behavior and facilitate communication between the company and the customer.

Know who your customer is and how they behave

A key step to retain your customers is to know them in depth. Through a CRM for fintech you will have all the records of interactions with them, purchases and recurring needs to offer them products and services tailored to their requirements.


All the actions we have mentioned have the purpose of delighting your customer. When you deliver just what they need, at the right time, we will have an ideal approach and relationship.

This will make these customers not only recurrent consumers, but also brand evangelists, expanding your name and recommending you, which will increase your business opportunities.

At this point you are probably wondering what you should take into account to choose the best CRM for fintech.

How to choose the best CRM for fintech?

At this point where you not only understand what a CRM is, but you already understand how a CRM for fintech is an ideal tool for the generation of business-enhancing data, surely you already want to incorporate it into your operations.

So here are some tips on how to choose the best one for your organization:
  • Be a cloud computing platform that facilitates remote access and through any device. Learn about the advantages of cloud computing in the financial sector.
  • Offer the possibility of creating records of the entire customer base with the history of interactions.
  • Enable the creation of marketing funnels, pre-sales, sales and customer success contracts.
  • Allow integration with other solutions such as ERPs, marketing automation software, accounting software, among others.
  • Be able to record the reasons for customer abandonment to improve your sales process.
  • Generate opportunity alerts in order to take advantage of as much business as possible.
  • Allow you to create detailed and customized reports that show the main insights about your company's performance in specific periods.
Also make sure that your CRM has a free trial in order to have a direct experience of the functionalities, either through a functional demo or a proof of concept (Proof of Concept or PoC).

It is also important that you offer a variety of licensing packages to suit your needs.

CRM and Banking as a Service

In addition to CRM, there are other tools that the company -whether it is a fintech or another in any line of business- should use in its operations. And it is even better when the solutions work in an integrated manner and use the latest technology.

BaaS -Banking as a Service- is a clear example of what digital transformation can do for companies in the banking and financial sector.

In this case, your organization could add to sales processes, functions such as digital invoicing, transfers, payment gateways, digital accounts and other products with the intention of providing your customers with attractive solutions.

All this using the flexibility and security provided by cloud computing and without having to make substantial investments in your own infrastructure.

Instead, it is only necessary to acquire BaaS services that support the technological solutions required to meet the needs of your customers.

Do you want to know about such a tool? We'll show it to you!

The role of the all-in-one platform

Our SYDLE ONE platform is an 'all-in-one' tool that fits perfectly into fintech operations.

It not only provides the functionalities of a CRM, but also integrates various resources to facilitate the management and resolution of different corporate needs simultaneously.

Some of its main advantages are:
  • BPM (Business Process Management): through a process editor with BPMN, you can have all the management and optimization of the company's processes and have their automation.
  • ECM (Enterprise Content Management): by relying on SYDLE ONE's Enterprise Content Management, you can generate and maintain large volumes of structured, up-to-date and reliable data. For example: contracts, invoices and all customer documents.
  • Service desk: you will have a clear and informed overview of all internal and external demands, providing agile information and obtaining valuable customer service KPIs.
If you've reached this point, you know perfectly well what a CRM for fintech can do to optimize the operations of companies in this segment, collecting valuable information and generating insights that help them delight their customers.